YOUR NEW CREW

CHPTR 01 WHO WE ARE

We're a team of genuinely curious problem solvers.
With cameras.

We work with brands, agencies and individuals to make thoughtful work, because after a decade of doing this we've seen what separates the best results. It almost always comes down to the thinking that happens before anyone picks up a camera.

That's why when a brief lands, we tend not to take it at face value. We listen carefully for what the client is actually trying to achieve, which is usually a different thing from what they're asking for. We push for work that's specific to them, because generic content has never really worked and definitely doesn't now. We think about how a piece needs to work today, and how it could keep working when it's repurposed in six months. Sometimes that means disagreeing with the original idea. Sometimes it means rebuilding the brief from scratch.

None of this is a service offering. It's just how our minds work. We get excited by the chance to make an impact with the businesses we're collaborating with. And that's why...

WE CREATE CONTENT THAT

GROWS REVENUE ELEVATES AUTHORITY DRIVES INFLUENCE
CHPTR 02 OUR STORY

How We Started

01. ShareStory started in 2016 with two beliefs. That most businesses would flourish if they just shared more about what already set them apart. And that every piece of content had to pull its own commercial weight. Everything we've built since has come back to those two ideas.

02. Video marketing on social media was brand new. The platforms had decentralised production power that once belonged to TV networks and large agencies, handing it to business operators who had budgets and ambition but no framework for how to use the medium effectively. We saw an opportunity to be the bridge. Approachable enough to work with directly. Skilled enough to make it count.

03. More than ten years on, the landscape is unrecognisable. The average marketing leader is savvier, more discerning, and more visually literate than they were in 2016. We've evolved with that shift, and the work has become more demanding for it.

04. What started as helping businesses take their first steps with video has become something closer to strategic creative partnership. We work with experienced business operators and marketing leaders who know what they want to say. We help them figure out how to say it in a way that actually lands.

CREATIVE. PROFESSIONALS.

CHPTR 03 HOW WE WORK

How we show up.

Our Culture

There's a pattern to the creatives who thrive at ShareStory.

The worst idea is the one not shared. Junior, Director, Crew Member, freelancer. If you're in the room, we trust what you're able to contribute. No matter the source, we've had project-defining ideas come from people on their first week.

We always give 51%. Never 50/50. Generosity runs through how we work. We give a little more than we take, and we expect the same from the people around us. If you keep score, you'll find this exhausting.

The craft matters here. We care about the script, the frame, the cut, the colour. We don't ship things that aren't right because the deadline is convenient. The work speaks for us long into the future.

Your work isn't your worth. Honest feedback is a tool here, not a threat. Ideas get challenged, drafts get rebuilt, sequences get reshaped. None of it is personal, and none of it should be. The work gets better when both sides can say what they actually think.

For Clients

There's a pattern to the projects that go really well. The clients who get the most out of working with ShareStory tend to do a few things in common.

Bring the real problem.
Not the version that's been polished for the brief. The thing the leadership team keeps circling, the gap you're not sure how to close. The mess can be useful.

Tell us what success looks like. A number. A behaviour change. A perception shift. An internal alignment moment. The clearer we are together about what the project has to achieve, the sharper everything that follows becomes.

Trust the back-and-forth. The best projects we've worked on had honest, direct feedback running through them. We don't take it personally when something isn't landing, and we'd rather hear it early than late. The work gets sharper when both sides are willing to push.

Decide who's deciding. Great ideas can die when committees don't align. Creative work moves faster when one or two people act decisively with the goal in mind. Knowing who has final say from the start makes any project smoother.

CHPTR 04 CORE TEAM

SMALL CORE. DEEP NETWORK.

Since 2016, we've been trusted by hundreds of brands across corporate services, eCommerce, education, aged care, agriculture, and professional services. The work is always different. The thinking behind it stays the same.

Strategist/Producer

Andrew Barnes

Creative Director

Matt Howard

We’ve been at this for a decade, which puts us in an unusual position. Experienced enough to have the scars and the instincts. Still early enough in our trajectory to be hungry for what comes next. That tension between seasoning and ambition runs through everything here. South East Queensland is entering a transformational period. We intend to be ready for it, and to bring others along who want to build something meaningful with us.

CHPTR 05 OUR VALUES

DO WE ALIGN?

Our values shape how we work, who we work with, and who thrives on the team. If they resonate, we'll probably do well together.

01

We deliver our best in all we do.

02

We always work for the betterment of the objective.

03

We are "creatives," but we act like professionals.

04

We see restrictions not as challenges, but as opportunities.

05

We see the worst idea as the one not shared.

06

We always make an effort to go 51/49.

07

We set our future selves up for success.

08

We are always in control of our own destiny.

09

We believe in the power of potential for ourselves and our clients.

10

We seperate our work from our worth.